The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.
Responsibilities
- :Devising digital marketing strategy for Omni channel platform to drive engagement across all digital channels by planning and running paid media campaigns across social media platforms, Google and SMS marketing.
- Driving the online aggregators & delivery partner tie ups for business growth & promotion food aggregators & B2C website. Managing and executing PR Campaigns for the brand. Planning, designing and executing marketing campaigns and events. Planning ATL, BTL and TTL marketing strategies.
- Managing new product/brand listing and promotion across the internal & external channels.
- Benchmarking brands, products, prices across online and offline stores to gather insights and plan growth strategy.
- Managing the social media platforms and the website of the brand. Planning new store opening strategies.
- Conducting and monitoring market research on the competitors and the F&B industry. Create online and offline marketing contents/copywriting.