Marketing Executive

About VIMA

VIMA is a three-year-old, tech-enabled employee benefits company backed by an established parent group. We are building VIMA for the long run, with the ambition of creating an enduring company in employee benefits rather than simply chasing short-term growth.

Today, the team is ~25 people across Chennai, Bengaluru and Coimbatore, and we expect to grow to ~40 people by Q1 next year.

At the heart of VIMA is a simple belief: insurance matters most when someone is going through a crisis. We therefore combine deep insurance expertise with empathy and real human support, ensuring employees and their families have someone to turn to when it matters most.

https://www.ambitionbox.com/reviews/vima-insurance-reviews

Who Thrives at VIMA

We value people who combine high empathy with high ownership: people who are curious, figure things out independently, move without waiting for detailed instructions and care about the human impact of their work.

In this role, we especially value people who can form a point of view, explain why an idea or channel should work, and turn that thinking into execution.

If you need every task spelled out before you begin, this role will probably feel uncomfortable. If you enjoy working with autonomy, articulating your reasoning clearly and turning ideas into action, you will likely thrive here.

Role Summary

This role sits at the centre of VIMA's brand and growth marketing - spanning brand, content, digital, campaigns and social media, with LinkedIn as the primary channel for reach and engagement.

Your job is not simply to run campaigns. Your job is to build VIMA's voice and visibility in the market and turn that visibility into measurable engagement and business opportunities.

You will work closely with leadership and sales to decide what VIMA says, where it says it and how to measure whether it's working - and increasingly take ownership of the ideas and initiatives that shape that.

What You'll Do

• Shape brand & content direction - Define and strengthen VIMAs brand voice and thought leadership across channels, with LinkedIn as the primary platform for reach, credibility and engagement.
• Plan and lead campaigns - Take end-to-end ownership of integrated marketing campaigns, from concept to execution, across digital, social, email, events and partnerships.
• Create high-quality content - Write and shape LinkedIn posts, blogs, emailers, presentations, brochures and website content that reflect VIMA's voice.
• Drive digital & growth marketing - Manage paid campaigns, SEO, performance marketing and lead-generation initiatives, and use AI tools to work faster and better.
• Partner across the business - Work closely with sales, operations and leadership to align marketing with business goals, and coordinate with external vendors/agencies where needed.
• Track performance & report - Monitor KPIs such as leads, engagement, campaign ROI and traffic, and turn the numbers into insight leadership can act on.

You Should Apply If You

• Have 1-3 years of experience in a generalist marketing role spanning brand, content, digital and campaigns.
• Have an MBA or equivalent qualification in Marketing or a related field; graduates with strong relevant experience are also welcome to apply.
• Have hands-on experience using LinkedIn as a B2B marketing channel; this is an essential requirement. Experience across other social channels is valuable, but not a substitute.
• Communicate exceptionally well, in writing and out loud, and can articulate the thinking behind an idea, not just the idea itself.
• Are full of ideas and comfortable pitching a point of view, not just executing someone else's brief.
• Are outcome-driven, with strong ownership and the ability to manage multiple projects independently with minimal hand-holding.
• Are comfortable working in a fast-moving, high-expectation environment, with a strong bias for execution over excessive planning.
• Are comfortable using AI-powered marketing tools for content, research, productivity and campaign optimisation.

We Tend to Value People Who

• Have familiarity with tools like Canva, HubSpot, Zoho, Google Analytics, Meta Ads, ChatGPT, Claude or Notion AI.
• Have exposure to traditional/legacy marketing alongside digital-first execution.
• Have experience with social media/content management (SCM) tools.
• Are personally active on LinkedIn and have a point of view they share themselves.
• Have worked in FinTech, SaaS, Insurance, BFSI or startup environments.
• Have basic design and copywriting sensibilities.

• Perform core duties associated with the Marketing Executive position at Hrmony Partners
• Collaborate effectively with team members and management to achieve departmental goals
• Contribute to a positive and productive work environment in Chennai, India
• Meet and exceed the performance targets set by Hrmony Partners
• Communicate proactively about project progress and any obstacles
• Continuously improve skills and stay up to date with industry best practices

• Competitive salary package commensurate with experience
• Performance-based bonuses and incentives
• Supportive and inclusive work environment at Hrmony Partners
• Opportunities for career growth and professional development
• Work with a talented and motivated team in Chennai, India