The Algebra Group
via Naukri.com

Job Description

The Manager Digital Marketing would be a key player in TAGs growth story, leading the vision from the front with the following roles:

  • Define and execute TAGs end-to-end digital marketing strategy to strengthen brand positioning and accelerate business growth
  • Lead, mentor, and manage the digital marketing team, setting clear goals, KPIs, and performance standards while fostering a high-impact, collaborative culture
  • Own performance tracking and analytics for all digital marketing initiatives, including SEO, social media, and content campaigns; translate insights into actionable optimization strategies
  • Drive and optimize Performance Marketing campaigns, including Meta Ads and Google Ads, to maximize ROI, lead generation, and conversion efficiency
  • Plan, execute, and optimize Email Marketing campaigns, including segmentation, automation workflows, and performance analysis to enhance customer engagement and retention
  • Monitor and manage Online Reputation Management (ORM) by tracking brand mentions, reviews, and customer feedback across digital platforms, ensuring a positive brand image
  • Plan, manage, and optimize multi-channel social media campaigns across LinkedIn, Instagram, Twitter/X, Facebook, YouTube and other relevant platforms to maximize reach, engagement, and brand visibility
  • Oversee website, blog, and landing page optimization strategies to improve search rankings, user experience, and sustained growth in high-quality organic traffic
  • Stay ahead of digital and social media trends, platform updates, and emerging best practices; proactively integrate insights into TAGs marketing roadmap
  • Collaborate cross-functionally with leadership, sales, and design teams to align digital marketing initiatives with overall business objectives

Requirements

The ideal candidate should have:

  • 4+ years of experience in digital marketing with strong ownership of strategy, brand governance, and performance outcomes
  • Proven ability to ensure brand consistency and content quality across all digital channels.
  • Solid understanding of SEO and content optimization, with experience driving visibility and organic traffic growth
  • Demonstrate knowledge of design tools such as Canva, Adobe Creative Suite, or similar platforms to support content creation and collaboration with design teams
  • Proven ability to collaborate with senior leadership and provide strategic inputs
  • Strong analytical and creative mindset with the ability to turn insights into scalable marketing initiatives
  • Leadership mindset with experience managing teams and cross-functional stakeholders
  • Bachelor's or equivalent in any discipline

Key Responsibilities

  • Perform core duties associated with the Manager - Digital Marketing position at The Algebra Group
  • Collaborate effectively with team members and management to achieve departmental goals
  • Contribute to a positive and productive work environment in Floor No .: 3Rd Floor, Building No./Flat No .: Unit No. 306, Super Area 972 Sq. Ft., Name Of Premises/Building: Plot No. A2-3-4- Hb Twin Tower-Ii, Road/Street:
  • Meet and exceed the performance targets set by The Algebra Group
  • Communicate proactively about project progress and any obstacles
  • Continuously improve skills and stay up to date with industry best practices

Benefits & Perks

  • Competitive salary package commensurate with experience
  • Performance-based bonuses and incentives
  • Supportive and inclusive work environment at The Algebra Group
  • Opportunities for career growth and professional development
  • Work with a talented and motivated team in Floor No .: 3Rd Floor, Building No./Flat No .: Unit No. 306, Super Area 972 Sq. Ft., Name Of Premises/Building: Plot No. A2-3-4- Hb Twin Tower-Ii, Road/Street: