Consulting 1-10 employees

Job Description

Study Bridge International is looking for a creative, results-driven, and enthusiastic Digital Marketing Executive to manage and grow our online presence. The ideal candidate will be responsible for developing digital marketing campaigns, creating engaging content, generating student enquiries, and increasing brand visibility across digital platforms.

Requirements

  • Bachelor’s degree in Digital Marketing, Marketing, Business, or a related field.
  • 1–3 years of experience in digital marketing is preferred.
  • Good knowledge of Meta Ads, Google Ads, SEO, social media marketing, and content marketing.
  • Experience with Canva, CapCut, Photoshop, or similar content-creation tools is an advantage.
  • Strong written and verbal communication skills.
  • Creative mindset with good attention to detail.
  • Ability to analyze campaign performance and make data-driven decisions.
  • Knowledge of lead generation and conversion strategies.
  • Ability to work independently as well as with a team.
  • Freshers with relevant skills and a strong understanding of digital marketing may also apply.

Key Responsibilities

  • Plan and execute digital marketing campaigns to generate student enquiries and leads.
  • Manage social media platforms such as Instagram, Facebook, YouTube, and LinkedIn.
  • Create engaging content including posts, reels, stories, videos, and promotional creatives.
  • Manage and optimize Meta Ads and Google Ads campaigns.
  • Monitor campaign performance, lead quality, engagement, and conversions.
  • Conduct basic keyword research and implement SEO strategies to improve online visibility.
  • Manage website content and ensure information is accurate and up to date.
  • Develop creative marketing ideas for promoting study abroad programs, IELTS training, events, and student success stories.
  • Track leads and coordinate with the counselling team to improve lead conversion.
  • Analyze digital marketing data and prepare regular performance reports.
  • Stay updated with the latest digital marketing trends, social media algorithms, and advertising strategies.
  • Assist in developing campaigns for admissions, seminars, webinars, and other promotional activities.

Benefits & Perks

  • Competitive salary package commensurate with experience
  • Performance-based bonuses and incentives
  • Supportive and inclusive work environment at Study Bridge International panipat
  • Opportunities for career growth and professional development
  • Work with a talented and motivated team in Panipat, India