What You'll Own
You'll own campaigns from idea execution impact.
Campaign Planning & Brand Activations and Create Experiences People Talk About
- Plan and execute BTL Marketing campaigns, Field Marketing initiatives, Brand Activations, and Experiential Marketing campaigns that drive awareness, product launches and trials, and brand love.
- Lead end-to-end execution of product sampling drives, pop-ups, kiosks, roadshows, retail activations, college campaigns, and promotional events.
- Create memorable consumer experiences that turn first-time users into loyal fans.
- Ensure every campaign is delivered on time, within budget, and with flawless execution.
- Turn everyday spaces into unforgettable brand experiences.
- Build excitement that gets people talking, sharing, and coming back.
Own the Ground Game and Take the Brand EverywhereRepresent our brand across Be the face of our brand across:
- Colleges & Universities, Corporate Parks, Cafes & Co-working Spaces, Gyms & Fitness Studio, Retail Stores & Modern Trade, Concerts & Music Festivals Sporting Events, Food Festivals, Exhibitions & Community Events
Be the official face and voice of the brand wherever consumers discover us. Consumer Engagement & Community Building
- Create authentic conversations through product sampling, demos, and on-ground experiences.
- Build meaningful relationships with consumers, students, corporate communities, retailers, cafes, gyms, and event partners.
- Drive consumer engagement, product education, and brand advocacy.
- Collect real-time consumer insights and feedback that shape future marketing campaigns and product innovations.
- Stay plugged into trends, conversations, and cultural moments that keep our brand relevant.
Partnerships & Vendor Management
- Build strategic partnerships with colleges, corporates, event organizers, cafes, gyms, retail partners, RWAs, and community groups.
- Identify new opportunities for grassroots marketing and local brand collaborations.
- Coordinate with vendors, agencies, fabricators, logistics partners, and promoter agencies.
- Recruit, train, and manage Brand Ambassadors and Brand promoter teams.
Campaign Execution & Operations
- Own end-to-end campaign execution from planning and logistics to permissions, branding, merchandising, inventory, staffing, and reporting.
- Ensure every activation delivers a premium consumer experience.
- Collaborate with Marketing, Sales, Design, Operations, and Supply Chain teams to execute integrated campaigns.
Performance, Analytics & ROI
- Track campaign performance through:
- Product Trials, Footfall, Consumer Engagement, Leads & Conversions, Sales Impact, Sampling Numbers, Brand Awareness, Return on Investment (ROI)
- Analyse consumer behaviour and campaign effectiveness to optimize future activations.
- Present actionable post-campaign reports and recommendations.
Spot Trends Before Everyone Else
- Stay plugged into Gen Z culture, social trends, and consumer behaviour.
- Bring fresh activation ideas that make our brand impossible to ignore.
- Share consumer insights that influence future products and marketing campaigns.
Make Every Activation Flawless
- Coordinate logistics, permissions, inventory, branding materials, vendors, and promoters.
- Recruit and manage Brand Ambassadors and promoter teams.
- Ensure every campaign is executed seamlessly from planning to wrap-up.