Device and execute an end-to-end Influencer marketing strategy for the brand
Grow the athlete portfolio of the brand
Identify, build, and maintain a working relationship with a repertoire of Influencers
Design and execute campaigns with influencers around calendared fitness events
Competitive benchmarking around influencer activations to maintain maximum share of voice for the brand on social media
Work on a business model to work with the influencers to optimize the results through the association on a long-term basis
Requirements
Required Skills/Background
Good negotiation skills to ensure maximum ROI for the budgets
Should have worked with a mix of influencers Category A+, A, B, Micro
Understand nuances of working with influencers on different platforms – LinkedIn, Twitter, IG, and Youtube
Excellent communication skills
Bachelor's/PG in marketing
Good to have Skills.
Interest in fitness
Social media reputation management
Key Responsibilities
Perform core duties associated with the Associate - Influencer Marketing position at Healthkart
Collaborate effectively with team members and management to achieve departmental goals
Contribute to a positive and productive work environment in The Presidency, Tower B, Second Floor, 46/4 M G RO, AD, SECTOR14, Opp. Girls Collage, GURUGRAM Gurgao, n, GURGAON, Haryana, India
Meet and exceed the performance targets set by Healthkart
Communicate proactively about project progress and any obstacles
Continuously improve skills and stay up to date with industry best practices
Benefits & Perks
Competitive salary package commensurate with experience
Performance-based bonuses and incentives
Supportive and inclusive work environment at Healthkart
Opportunities for career growth and professional development
Work with a talented and motivated team in The Presidency, Tower B, Second Floor, 46/4 M G RO, AD, SECTOR14, Opp. Girls Collage, GURUGRAM Gurgao, n, GURGAON, Haryana, India